Talwalkars is India's largest chain of health centers with more than 50 branches spread across the country. The family patriarch, the late Mr.V.R.Talwalkars, pioneered the concept of body building way back in the 1930s, which gradually became a movement to propagate fitness culture. Toady, Talwalkars is a cult brand in the realm of health and fitness in the country. the reason for its phenomenal growth and success lies in its thorough understanding of fitness, personalized supervision continuous facility upgrades, result- oriented approach and above all the immense experience gained over more than 75 years of its existence. Today commitment to fitness and constant search of new means to make workouts enjoyable and effective matched by smart marking strategy and a vision to grow, have paid healthy dividends to Talwalkars. they have not only transformed the hardcore, body building only for men image into fitness for all irrespective of age,sex and health condition, but have also managed to generate a high degree of fitness consciousness among women. The second generation and their immediate families are also fully involved in the management of company operations. in addition to the state of the art weight training machines, what one can find in all their tastefully designed, air conditioned, user- friendly health centers, are the entire works: steam baths, massage room an cardiovascular equipment. holding up the infrastructure is a team of qualified instructors, dietitian physiotherapists and doctors, who devise customized programs to assist individuals reach their own fitness goals for those who prefer to work out and adopt fitness techniques under the constant personal supervision of a personal trainer, one on one training is also provided. And to encourage more women and children to benefit from these opportunities separate sections timings and lady instructors have been provided to take care of lady members.