Plej fitness is a pioneering initiative undertaken by three fitness experts with over 15 years of experience in fitness club management and scientific training . Initiatives are aimed at not only delivering world-class fitness Trainers to members, but also consolidating the currently unorganized Rs. Rs. 7000 crore health and fitness market. Plej seeks to monetize this immense potential by leveraging and aggregating the existing, vast network of individual players and franchisees and deliver to its fitness club members state of the art equipment, best-in-class training by certified trainers and value added services and reciprocity.